From Good Enough to Great
Four Steps to Achieve an Effective
Strategic Planning Process
As the economic recovery takes hold, companies are looking beyond simply reining in cost to focusing on growing market share and revenue.
As a company's growth strategy is determined in large part by its strategic initiatives and investments, it must have an objective, repeatable, and measurable way to choose the best investments, understand their financial implications, and validate their return. That's why it's vital that Finance and Operations not surrender investment planning to ad-hoc, cumbersome, and inaccurate processes. Unfortunately, that's exactly what's happening in companies large and small across the globe.
In this paper we will explore the key reasons why today's planning process no longer works, and the four steps every company can implement immediately, to realize:
• An integrated operational and financial plan with clear
accountability
• Optimized budget and resource utilization
• A plan that can respond to the market and to customers
• A value-added process, not a burden
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