Product Development

Optimize your product roadmap through the power of portfolio management

Which products should you offer to meet your organizational objectives and revenue targets? Do you know how much it costs to develop and maintain your products? How can you get products to market faster without sacrificing quality or increasing cost?

If you can't answer these questions with confidence, your organization may be sacrificing time to market and market share, driving high development costs, facing compliance issues, and experiencing operational inefficiencies.

Get the Answers with Planview Enterprise

Planview Enterprise, the Stage-Gate® Ready portfolio management solution, helps product development automate the ideation process, optimize product and roadmap planning, improve time to market, and provide transparency into the true cost of product development.

Stage-Gate Ready certification is an endorsement by Stage-Gate Inc., the world's most widely recognized and trusted name in new product development, that Planview Enterprise meets the requirements to help you drive innovation while minimizing risk in product development efforts. Learn more at Stage-Gate's Web site.

Infuse the Voice of the Customer into Your Product Pipeline

Product-focused teams can leverage Planview Enterprise to:

• Capture new product and enhancement ideas
• Evaluate these ideas according to a predefined, configurable, Stage-Gate process
• Prioritize the idea in relation to other concepts both under consideration and in development
• Make the "go or kill" decision, and establish winning ideas as development projects

Differentiate Your Brand from the Competition

Leverage exclusive intellectual property from Strategic Harmony® to maximize the value of your portfolios by extending traditional portfolio analysis capabilities to align with brand preference and competitive impact as drivers for optimizing products, features, and projects.

Create offerings that resonate with your customers and strategically differentiate yourself from the competition by evaluating and scoring your product portfolio against drivers of brand choice -- what your customers look for in your offerings and your brand -- and against the background of the competitive landscape. You get the ability to:

• Establish a consistent process that improves collaboration between Marketing and Product Development
• Leverage existing customer and market research to make better product roadmap decisions
• Evaluate the impact of product opportunities against quantified brand and competitive metrics
• Employ the methodology of Strategic Harmony that has been proven successful across multiple industries

Optimize Product and Roadmap Planning

Figure 1. Planview Enterprise gives you the capabilities to calculate the Efficient Frontier, rank product work, and try scenarios for communicating and delivering an approved roadmap.

Transform corporate and brand strategy into prioritized and executable product investments. Map product ideas against the axes of brand, type, selling price, region, expected volume, revenue, and more to determine product and market gaps and overlaps.

Roadmapping capabilities dynamically define how the following can combine to achieve operating goals:

With this Planview solution, development and product managers improve their ability to bring relevant products to market, and to accurately predict and hit revenue forecasts. You get the ability to:

• Align products with organizational strategy by prioritizing product investments by brand, type, selling price, revenue, and more
• Provide a holistic view into products, lines, and brands to enable better decision making and the creation of an optimal roadmap
• Try out alternate scenarios to see how resources and costs align with the organization's capacity and budget

Leverage Resources Effectively

Figure 2. The ability to determine resource options informs better decision making

In order to accelerate time to market, organizations must ensure they have the right resources to deliver on product demands. Planview Enterprise facilitates faster time to market by giving product and development managers the capability to:

• Determine resource capacity (shown in Figure 2) prior to making investment decisions
• Effectively manage the global resource pool across multiple product initiatives
• Better plan and deliver products through repeatable, predictable processes
• Manage the release of products to market by tracking key launch activities and milestones for marketing, training, testing, and documentation

Provide Transparency into True Cost of Product Development

Organizations need to know what the costs are of developing new products and maintaining existing ones in order to maximize the development budget. Planview Enterprise helps product managers make better decisions about refreshing and retiring products by enabling them to:

• Capture the Total Cost of Development from ideation through launch
• Track the actual costs versus budgeted costs
• Perform top-down strategic planning for budgets by product, line, and brand
• Associate development and marketing projects to products for funding requests

Start Managing Your Product Portfolio Today!

Planview Enterprise applies the discipline of portfolio management to product development, and organizations realize true benefits, like the ability to:

• Proactively drive innovation versus developing in reactive chaos
• Provide customers the products they want faster at the most competitive price point
• Maximize shareholder value through lower costs and increased revenue