Product Portfolio Management

Maximize the performance of your product portfolio

Which products should you offer to meet your organizational objectives and revenue targets? Do you know how much it costs to develop and maintain your products? How can you get products to market faster without sacrificing quality or increasing cost?

If you can't answer these questions with confidence, your organization may be sacrificing time to market and market share, driving high development costs, facing compliance issues, and experiencing operational inefficiencies.

Learn how portfolio management provides a framework for managing your product portfolio.

Planview Enterprise, the market-leading portfolio management solution, includes capabilities that help product management and product development organizations optimize product and roadmap planning, accelerate time to market, and provide transparency into the true cost of product development.

Optimize Product and Roadmap Planning

Planview Enterprise helps a product management team by giving them the capability to:

• Use a configurable, standardized form as an entry point of ideation for capturing demand for new products and enhancement requests in a single location
• Map new product ideas on a number of different axes--brand, type, selling price, region, expected volume, revenue, and more--to determine product and market gaps and overlaps
• Roll up information from products to product families to brands to get a product hierarchy view
• Create potential product investment scenarios
• Prioritize investments in new product development based on the strategic objectives of the organization
• Establish a roadmap that delivers the optimal product portfolio
• Confidently communicate the roadmap with a clear visual timeline showing product direction and milestones

Figure 1. Planview Enterprise allows you to monitor the lifecycle stage of each product to ensure the proper mix of products in your portfolio.

Accelerate Time to Market

Figure 2. Planview Enterprise shows resource capacity by department and roles to assess the impact of developing a new product.

In order to accelerate time to market, organizations must ensure they have the right resources to deliver on product demands. Planview Enterprise facilitates faster time to market by giving product and development managers the capability to:

• Determine resource capacity (shown in Figure 2) prior to making investment decisions
• Effectively manage the global resource pool across multiple product initiatives
• Better plan and deliver products through repeatable, predictable processes
• Manage the release of products to market by tracking key launch activities and milestones for marketing, training, testing, and documentation

Provide Transparency into True Cost of Product Development

In order to manage the lifecycle costs of the product portfolio, organizations need to know what the costs are of developing new products and maintaining existing ones--and they need better financial reporting. Planview Enterprise helps product managers make better decisions regarding refreshing and retiring products by enabling them to:

• Track actual costs versus budgeted costs
• Capture the Total Cost of Development by consolidating all expenses--labor and non-labor--in a configurable, centralized system

Start Managing Your Product Portfolio Today!

Implementing Planview Enterprise is a first step in maximizing the performance of your product portfolio. The real benefits are that it enables organizations to:

• Proactively drive innovation versus developing in reactive chaos
• Provide customers the products they want faster at the most competitive price point
• Maximize shareholder value through lower costs and increased revenue

Planview Enterprise enables companies to define and manage their product portfolios. Product managers can determine if product development costs met or exceeded plan and drive efficiencies. The results are re-integrated into strategic planning, enabling management to make better decisions and to deliver even more innovative products with a high return on investment.