New Planview Enterprise Ideation Management Offering Enables Organizations to Maximize Their Capacity to Innovate

Partnership between market leaders Planview and Brightidea delivers innovative approach to infusing the voice of the customer into portfolio management

Austin, TX — August 20, 2009 — Planview®, the leading independent provider of enterprise-wide portfolio management solutions, today introduced Planview Enterprise® Ideation Management, which empowers market-driven organizations to maximize their capacity to drive innovation, both into products offered externally and those developed for internal users.

This Web 2.0-based solution provides enterprises with an easy-to-use yet robust method for creating and maintaining dynamic customer communities that generate and evaluate product ideas, providing product organizations and IT departments with a true view of customer needs and wants. Integrated with the industry-leading Planview Enterprise portfolio management platform, this offering is uniquely positioned to shorten the time to delivery of winning ideas within the optimal product and feature mix by ensuring efficient, consistent execution through sound portfolio analysis, capacity planning, and project and resource management.

Planview Enterprise Ideation Management is powered by an OEM partnership with Brightidea, the on-demand enterprise innovation management market leader, and is integrated with Planview Enterprise, to deliver an end-to-end solution that is scalable from department to business unit to the enterprise, with powerful capabilities that drive competitive differentiation to grow revenue and internal value.

"Successful innovation requires not just having the best ideas, but also having the ability to execute on them," said Matt Greeley, chief executive officer, Brightidea. "This partnership is a natural fit because it allows companies to collaborate on many concepts, identify the best ideas, and leverage portfolio management to make them a reality."

Planview Enterprise Ideation Management delivers the following vital benefits:

• Gives product and IT organizations an effective method for soliciting and gathering external and internal customer ideas and requests for new products and enhancements
• Provides an objective way to measure market and management demands for new products and enhancements
• Ensures ideas can be correctly evaluated in terms of organizational strategy, resource availability, delivery timeframes, and cost
• Centralizes ideas to be registered, evaluated, prioritized, archived, and researched
• Automates and applies process rigor to the innovation process
• Gives management success metrics on innovation strategy activities
• Exponentially extends the reach of brainstorming techniques throughout the global enterprise and marketplace

"Whether their customers are internal or external, the most successful organizations understand the value of customer intimacy, and this new offering brings together two market leaders to deliver the most powerful solution of its kind," said Patrick Tickle, executive vice president of products, Planview. "Now, organizations have the tools they need to both amplify the voice of the customer by gathering and evaluating the best product ideas, and then transform those ideas into differentiated products that deliver unique value to customers."

Part of the analyst-recognized Planview Enterprise portfolio management product line, Planview Enterprise Ideation Management is available now. Visit www.planview.com/ideation to learn more.