{"id":37763,"date":"2025-08-19T16:24:22","date_gmt":"2025-08-19T21:24:22","guid":{"rendered":"https:\/\/planview1s.wpengine.com\/?page_id=37763"},"modified":"2026-09-02T15:26:59","modified_gmt":"2026-09-02T20:26:59","slug":"demand-prioritization","status":"publish","type":"page","link":"https:\/\/www.planview.com\/lp\/demand-prioritization\/","title":{"rendered":"Demand Management"},"content":{"rendered":"<section class=\"generic hero scenario\">\n  <section class=\"...\">\n  <div class=\"container\">\n    <div class=\"inner\">\n      <h1 class=\"l1-heading\">Turn demand into direction. Prioritize what&#8217;s next.<\/h1>\n      <p>The future of prioritization isn&#8217;t a fixed ranking that holds until next quarter, it&#8217;s AI-powered rebalancing. Planview helps strategy and governance leaders make that shift.<\/p>\n      <div class=\"button-holder\">\n        <a href=\"https:\/\/info.planview.com\/savvy-pmo-guide-to-prioritization-_ebook_prm_en_reg.html\" class=\"button primary large\" target=\"_blank\" style=\"padding: 24px 8px;\">Read the Savvy PMO&#8217;s Guide<\/a>\n        <a href=\"https:\/\/info.planview.com\/streamline-demand-intake-prioritization-_demo-on-demand_sp_en_reg.html\" class=\"cta-text\" target=\"_blank\">Prefer a deeper dive? Watch the Demo<\/a>\n      <\/div>\n    <\/div>\n    <div class=\"img-holder\">\n      <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n      <img decoding=\"async\"\n        style=\"width: 100%; margin: auto; display: block;\"\n        class=\"vidyard-player-embed\"\n        src=\"https:\/\/play.vidyard.com\/FCw8yC6GZh3nk6nybPoeMu.jpg\"\n        data-uuid=\"FCw8yC6GZh3nk6nybPoeMu\"\n        data-v=\"4\"\n        data-type=\"inline\"\n        data-autoplay=\"1\"\n        data-muted=\"1\"\n      \/>\n    <\/div>\n  <\/div>\n<\/section> \n<\/section>\n\n<section class=\"generic \">\n  <!-- =========================================================================\n     2. RESOURCE CARDS\n     >= 992px : featured (wide, black) + 2 narrow light cards\n     768-991  : featured full width + 2-up light cards\n     < 768px  : featured + secondary stacked, alternate card hidden\n     ========================================================================= -->\n<section class=\"sp-resources background-white\" aria-labelledby=\"sp-resources-heading\">\n  <div class=\"container\">\n    <header class=\"sp-section-head text-center\">\n      <h2 class=\"l2-heading\" id=\"sp-resources-heading\">The cost of waiting to prioritize<\/h2>\n      <p>Every week spent debating what to fund is a week your competitor spent deciding. This isn&#8217;t about running the same priority debate faster. It&#8217;s about replacing the debate with objective, AI-scored evidence.<\/p>\n    <\/header>\n\n    <ul class=\"sp-resources__grid no-style\">\n\n      <!-- Card 1: Featured resource -->\n      <li class=\"sp-card sp-card--featured\">\n        <div class=\"sp-card__media sp-card__media--bleed\">\n          <!-- REPLACE: featured asset image -->\n          <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/08\/Demand-Management-FAQ-Your-Top-Questions-Answered.png\" alt=\"\" style=\"max-width: 480px;\" \/>\n        <\/div>\n        <div class=\"sp-card__body text-center\">\n         \n          <p class=\"lead\">FAQ<\/p>\n          <h3 class=\"l4-heading\">Demand Management FAQ: Your Top Questions, Answered<\/h3>\n          <p>Straight answers to the questions teams ask most: how to evaluate demand consistently, balance capacity, defend priorities with evidence, and where AI actually helps.<\/p>\n          <a class=\"tertiary alt sp-card__cta\" target=\"_blank\" href=\"https:\/\/info.planview.com\/Demand-Management-FAQ-_datasheet_sp_en_view.html\">Read FAQ<\/a>\n        <\/div>\n      <\/li>\n\n      <!-- Card 2: Gartner MQ -->\n      <li class=\"sp-card sp-card--secondary\">\n        <div class=\"sp-card__media\">\n          <!-- REPLACE: Gartner MQ report thumbnail -->\n          <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/08\/gartner-2026-spm-mq-thumbnail.png\" alt=\"\" \/>\n        <\/div>\n        <div class=\"sp-card__body text-center\">\n          <p class=\"lead\">Report<\/p>\n          <h3 class=\"l4-heading\">2026 Gartner\u00ae Magic Quadrant\u2122 for Strategic Portfolio Management<\/h3>\n          <p>Planview is recognized as a Leader for the fifth consecutive year, positioned highest for Ability to Execute and furthest for Completeness of Vision. See how AI is being embedded into portfolio decisions, and what to look for in an SPM platform built for long-term success.<\/p>\n          <a class=\"tertiary sp-card__cta\" target=\"_blank\" href=\"https:\/\/info.planview.com\/gartner-spm-mq-_report_sp_en_reg.html\">Get the Report<\/a>\n        <\/div>\n      <\/li>\n\n      <!-- Card 3: Alternate resource (>= 768px only) -->\n      <li class=\"sp-card sp-card--secondary hidden-xs\">\n        <div class=\"sp-card__media\">\n          <!-- REPLACE: eBook thumbnail -->\n          <img decoding=\"async\" style=\"border-radius: 16px\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/09\/demand-ebook.jpg\" alt=\"\" \/>\n        <\/div>\n        <div class=\"sp-card__body text-center\">\n          <p class=\"lead\">eBook<\/p>\n          <h3 class=\"l4-heading\">From Intake to Impact: Turning Demand and Prioritization into Strategic Advantage<\/h3>\n          <p>A practical guide to moving from reactive chaos to strategic clarity: centralize intake, replace opinion-driven prioritization with objective criteria, and shift from firefighting to proactive value delivery.<\/p>\n          <a class=\"tertiary sp-card__cta\" target=\"_blank\" href=\"https:\/\/info.planview.com\/From-Intake-to-Impact-_ebook_sp_en_reg.html\">Read eBook<\/a>\n        <\/div>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/section>\n\n<!-- =========================================================================\n     3. WHY LEADING ENTERPRISES CHOOSE PLANVIEW\n     ========================================================================= -->\n<section class=\"sp-reasons hidden-xs\" aria-labelledby=\"sp-reasons-heading\">\n  <div class=\"container\">\n    <header class=\"sp-section-head text-center\">\n      <h2 class=\"l2-heading\" id=\"sp-reasons-heading\">Why leading enterprises choose Planview<\/h2>\n      <p>Three reasons strategy and governance leaders build demand management and prioritization into how they run the business.<\/p>\n    <\/header>\n\n    <ul class=\"sp-reasons__list no-style\">\n      <li class=\"sp-reasons__item\">\n        <span class=\"sp-reasons__badge\" aria-hidden=\"true\">1<\/span>\n        <div class=\"sp-reasons__card text-center\">\n          <h3 class=\"l4-heading\">A connected view of demand and strategy<\/h3>\n          <p>Planview brings requests, strategic value, investment, and capacity into one connected view, so leaders can see what demand means for the business before committing resources.<\/p>\n        <\/div>\n      <\/li>\n\n      <li class=\"sp-reasons__item\">\n        <span class=\"sp-reasons__badge\" aria-hidden=\"true\">2<\/span>\n        <div class=\"sp-reasons__card text-center\">\n          <h3 class=\"l4-heading\">Prioritization grounded in business context<\/h3>\n          <p>Planview scores every request against strategic value, cost, and resource impact, using the same criteria every time. Priorities reflect business impact, not who asked first or loudest.<\/p>\n        <\/div>\n      <\/li>\n\n      <li class=\"sp-reasons__item\">\n        <span class=\"sp-reasons__badge\" aria-hidden=\"true\">3<\/span>\n        <div class=\"sp-reasons__card text-center\">\n          <h3 class=\"l4-heading\">AI-powered insights that continuously rebalance priorities<\/h3>\n          <p>Planview&#8217;s AI re-scores requests as budgets, capacity, and conditions change, so priorities stay current without waiting for the next review cycle. Santander used this to replace manual, once-a-quarter portfolio reviews with real-time reprioritization, cutting budget reallocation time by 80% and speeding portfolio decisions by 25%.<\/p>\n        <\/div>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/section> \n<\/section>\n\n<section class=\"generic \">\n  <section class=\"value-driver-module scenario-case-study\">\n  <div class=\"container\">\n    <p class=\"lead\">Customer Stories<\/p>\n    <h2 class=\"vdm-heading\">\n      Industry leaders. <br> Confident decisions.\n    <\/h2>\n    <div class=\"vdm-select-wrap\">\n      <select class=\"vdm-select\">\n        <option value=\"vdm-panel-hbfuller\">H.B. Fuller<\/option>\n        <option value=\"vdm-panel-tractorsupply\">Tractor Supply Company<\/option>\n        <option value=\"vdm-panel-cognizant\">Cognizant<\/option>\n      <\/select>\n    <\/div>\n\n    <ul class=\"vdm-tabs\" role=\"tablist\">\n      <li role=\"presentation\">\n        <button class=\"is-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"vdm-panel-hbfuller\" id=\"vdm-tab-hbfuller\">H.B. Fuller<\/button>\n      <\/li>\n      <li role=\"presentation\">\n        <button role=\"tab\" aria-selected=\"false\" aria-controls=\"vdm-panel-tractorsupply\" id=\"vdm-tab-tractorsupply\">Tractor Supply Company<\/button>\n      <\/li>\n      <li role=\"presentation\">\n        <button role=\"tab\" aria-selected=\"false\" aria-controls=\"vdm-panel-cognizant\" id=\"vdm-tab-cognizant\">Cognizant<\/button>\n      <\/li>\n    <\/ul>\n\n    <div class=\"vdm-panels\">\n\n      <div class=\"vdm-panel\" id=\"vdm-panel-hbfuller\" role=\"tabpanel\" aria-labelledby=\"vdm-tab-hbfuller\">\n        <div class=\"vdm-image\">\n          <!-- TODO: swap image -->\n          <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2024\/11\/iStock-1566680995-1-1.jpg\" alt=\"H.B. Fuller\"\/>\n          <!-- TODO: swap logo -->\n        <\/div>\n        <div class=\"vdm-content\">\n          <div class=\"vdm-stat\">\n            <p class=\"vdm-stat__customer\">H.B. Fuller<\/p>\n            <div>\n              <p class=\"vdm-stat__number\">1,800 <span class=\"vdm-stat__label\">projects<\/span><\/p>\n              <p class=\"vdm-stat__description\">H.B. Fuller transformed a 1,800-project backlog into a streamlined, priority-driven pipeline, empowering smarter decisions, faster delivery, and stronger resource alignment.<\/p>\n            <\/div>\n            <a href=\"\/resources\/case-study\/hb-fuller\/\" class=\"vdm-stat__cta button secondary desktop large\">Read customer story<\/a>\n            <a href=\"\/resources\/case-study\/hb-fuller\/\" class=\"vdm-stat__cta vdm-stat__cta--pill\">Read customer story<\/a>\n          <\/div>\n          <div class=\"vdm-quote\">\n            <img decoding=\"async\" class=\"vdm-quote__mark\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/06\/icon-quotes.png\" alt=\"\" aria-hidden=\"true\"\/>\n            <p class=\"vdm-quote__text\">&ldquo;I get an easy way to organize information at the project management level that allows me to take my team through a stage gate review in about 30 minutes instead of days with the old system.&rdquo;<\/p>\n            <p class=\"vdm-quote__author\">Erin Johnson<\/p>\n            <p class=\"vdm-quote__role\">Director of Hygiene Health &#038; Consumables (HHC) Product, Project Management (PM&#038;M), H.B. Fuller<\/p>\n            <a href=\"\/resources\/case-study\/hb-fuller\/\" class=\"vdm-stat__cta button secondary mobile large\">Read customer story<\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"vdm-panel vdm-panel--hidden\" id=\"vdm-panel-tractorsupply\" role=\"tabpanel\" aria-labelledby=\"vdm-tab-tractorsupply\">\n        <div class=\"vdm-image\">\n          <!-- TODO: swap image -->\n          <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2024\/03\/hero-conagra-min.jpg\" alt=\"Tractor Supply Company\"\/>\n          <!-- TODO: swap logo -->\n        <\/div>\n        <div class=\"vdm-content\">\n          <div class=\"vdm-stat\">\n            <p class=\"vdm-stat__customer\">Tractor Supply Company<\/p>\n            <div>\n              <p class=\"vdm-stat__number\">100s <span class=\"vdm-stat__label\">of Projects<\/span><\/p>\n              <p class=\"vdm-stat__description\">Tractor Supply Company replaced spreadsheet chaos with real-time portfolio visibility, powering scalable growth and financial control across hundreds of projects.<\/p>\n            <\/div>\n            <a href=\"\/resources\/case-study\/tractor-supply-company\/\" class=\"vdm-stat__cta button secondary desktop large\">Read customer story<\/a>\n            <a href=\"\/resources\/case-study\/tractor-supply-company\/\" class=\"vdm-stat__cta vdm-stat__cta--pill\">Read customer story<\/a>\n          <\/div>\n          <div class=\"vdm-quote\">\n            <img decoding=\"async\" class=\"vdm-quote__mark\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/06\/icon-quotes.png\" alt=\"\" aria-hidden=\"true\"\/>\n            <p class=\"vdm-quote__text\">&ldquo;Thanks to Planview, we know more about our work than we&#8217;ve ever known.&rdquo;<\/p>\n            <p class=\"vdm-quote__author\">Marea Herrington<\/p>\n            <p class=\"vdm-quote__role\">Director of Planning\/Governance, Technology Administration, Tractor Supply Company<\/p>\n            <a href=\"\/resources\/case-study\/tractor-supply-company\/\" class=\"vdm-stat__cta button secondary mobile large\">Read customer story<\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"vdm-panel vdm-panel--hidden\" id=\"vdm-panel-cognizant\" role=\"tabpanel\" aria-labelledby=\"vdm-tab-cognizant\">\n        <div class=\"vdm-image\">\n          <!-- TODO: swap image -->\n          <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2024\/03\/hero-tufin-min.jpg\" alt=\"Cognizant\"\/>\n          <!-- TODO: swap logo -->\n        <\/div>\n        <div class=\"vdm-content\">\n          <div class=\"vdm-stat\">\n            <p class=\"vdm-stat__customer\">Cognizant<\/p>\n            <div>\n              <p class=\"vdm-stat__number\">40+ <span class=\"vdm-stat__label\">programs<\/span><\/p>\n              <p class=\"vdm-stat__description\">Cognizant replaced fragmented intake and prioritization with centralized governance, unlocking faster decisions and stronger strategic alignment across 40+ programs.<\/p>\n            <\/div>\n            <a href=\"\/resources\/case-study\/cognizant\/\" class=\"vdm-stat__cta button secondary desktop large\">Read customer story<\/a>\n            <a href=\"\/resources\/case-study\/cognizant\/\" class=\"vdm-stat__cta vdm-stat__cta--pill\">Read customer story<\/a>\n          <\/div>\n          <div class=\"vdm-quote\">\n            <img decoding=\"async\" class=\"vdm-quote__mark\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/06\/icon-quotes.png\" alt=\"\" aria-hidden=\"true\"\/>\n            <p class=\"vdm-quote__text\">&ldquo;Planview PPM gives us end-to-end visibility, accelerates our time to market, and readies us for all the investment scrutiny we need going forward.&rdquo;<\/p>\n            <p class=\"vdm-quote__author\">Estela Lauricella-Thota<\/p>\n            <p class=\"vdm-quote__role\">Senior Director of Technology Transformation, Cognizant<\/p>\n            <a href=\"\/resources\/case-study\/cognizant\/\" class=\"vdm-stat__cta button secondary mobile large\">Read customer story<\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <ul class=\"vdm-dots\" role=\"tablist\">\n      <li role=\"presentation\">\n        <button class=\"is-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"vdm-panel-hbfuller\" id=\"vdm-dot-hbfuller\" aria-label=\"H.B. Fuller\"><\/button>\n      <\/li>\n      <li role=\"presentation\">\n        <button role=\"tab\" aria-selected=\"false\" aria-controls=\"vdm-panel-tractorsupply\" id=\"vdm-dot-tractorsupply\" aria-label=\"Tractor Supply Company\"><\/button>\n      <\/li>\n      <li role=\"presentation\">\n        <button role=\"tab\" aria-selected=\"false\" aria-controls=\"vdm-panel-cognizant\" id=\"vdm-dot-cognizant\" aria-label=\"Cognizant\"><\/button>\n      <\/li>\n    <\/ul>\n\n    <div class=\"vdm-browse\">\n      <a href=\"\/our-customers\/\" class=\"tertiary\">Browse all customer stories<\/a>\n    <\/div>\n\n  <\/div>\n<\/section> \n<\/section>\n\n<section class=\"generic \">\n  <section class=\"sp-demos background-white\" aria-labelledby=\"sp-demos-heading\">\n  <div class=\"container\">\n    <header class=\"sp-section-head text-center\">\n      <h2 class=\"l2-heading\" id=\"sp-demos-heading\">See it live<\/h2>\n      <p>Whether you&#8217;re clearing a backlog or defending a funding decision to the board, see how Planview helps you capture demand, prioritize objectively, and let AI rebalance the moment conditions change.<\/p>\n    <\/header>\n\n    <ul class=\"sp-demos__grid no-style\">\n\n      <!-- Card 1: Use-case demo -->\n      <li class=\"sp-card sp-card--demo\">\n        <div class=\"sp-card__media sp-card__media--bleed\">\n          <!-- REPLACE: demand prioritization demo still -->\n          <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/08\/Demand-Prioritization-in-Action.png\" alt=\"\" \/>\n        <\/div>\n        <div class=\"sp-card__body text-center\">\n          <p class=\"lead\">Use-Case Demo<\/p>\n          <h3 class=\"l4-heading\">Demand &#038; Prioritization in Action<\/h3>\n          <p>Watch how a single request moves from intake to a ranked, funded priority, scored against strategic value and resource impact in minutes, not meetings.<\/p>\n          <a class=\"tertiary sp-card__cta\" target=\"_blank\" href=\"https:\/\/info.planview.com\/streamline-demand-intake-prioritization-_demo-on-demand_sp_en_reg.html\">Watch demo<\/a>\n        <\/div>\n      <\/li>\n\n      <!-- Card 2: Platform overview demo (>= 768px only) -->\n      <li class=\"sp-card sp-card--demo hidden-xs\">\n        <div class=\"sp-card__media sp-card__media--bleed\">\n          <!-- REPLACE: PPM platform demo still -->\n          <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/08\/See-the-Full-PPM-Platform.png\" alt=\"\" \/>\n        <\/div>\n        <div class=\"sp-card__body text-center\">\n          <p class=\"lead\">Platform Demo<\/p>\n          <h3 class=\"l4-heading\">See the Full PPM Platform<\/h3>\n          <p>See how Planview&#8217;s Project Portfolio Management platform connects projects, resources, and delivery, so plans and progress move together in real time.<\/p>\n          <a class=\"tertiary sp-card__cta\" target=\"_blank\" href=\"https:\/\/info.planview.com\/portfolio-and-resource-management-_demo-on-demand_prm_en_reg.html\">Watch demo<\/a>\n        <\/div>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/section>\n\n\n<!-- =========================================================================\n     6. RELATED SOLUTIONS (JOURNEY MAP)\n     ========================================================================= -->\n<section class=\"sp-journey\" aria-labelledby=\"sp-journey-heading\">\n  <div class=\"container\">\n    <header class=\"sp-section-head text-center\">\n      <h2 class=\"l2-heading\" id=\"sp-journey-heading\">Where this fits in your planning journey<\/h2>\n      <p>Demand management and prioritization lay the foundation. Scenario planning helps you build on it.<\/p>\n    <\/header>\n\n    <ul class=\"sp-journey__list no-style\">\n\n      <!-- You are here -->\n      <li class=\"sp-journey__item\">\n        <div class=\"sp-journey__card sp-journey__card--current text-center\">\n          <span class=\"sp-journey__icon\" aria-hidden=\"true\">\n            <!-- REPLACE: demand prioritization icon -->\n            <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/08\/scenario-planning-scenario-logo.png\" alt=\"\" \/>\n          <\/span>\n          <p class=\"lead\">You Are Here<\/p>\n          <h3 class=\"l4-heading\">Demand Management &#038; Prioritization<\/h3>\n          <p>For teams building the discipline to capture, evaluate, and rank demand objectively before committing resources.<\/p>\n        <\/div>\n      <\/li>\n\n      <!-- Move down: Scenario Planning -->\n      <li class=\"sp-journey__item\">\n        <div class=\"sp-journey__card sp-journey__card--step text-center\">\n          <span class=\"sp-journey__icon\" aria-hidden=\"true\">\n            <!-- REPLACE: scenario planning icon -->\n            <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/08\/resource-management-scenario-logo.png\" alt=\"\" \/>\n          <\/span>\n          <p class=\"lead\">Move Down<\/p>\n          <h3 class=\"l4-heading\">Scenario Planning<\/h3>\n          <p>For teams ready to test trade-offs and model multiple futures before they commit.<\/p>\n          <a class=\"tertiary alt sp-journey__cta\" href=\"\/lp\/scenario-planning\/\">Learn more<\/a>\n        <\/div>\n      <\/li>\n\n      <!-- Move down: Resource Management -->\n      <li class=\"sp-journey__item\">\n        <div class=\"sp-journey__card sp-journey__card--step text-center\">\n          <span class=\"sp-journey__icon\" aria-hidden=\"true\">\n            <!-- REPLACE: resource management icon -->\n            <img decoding=\"async\" src=\"https:\/\/media.planview.com\/wp-content\/uploads\/2026\/08\/demand-prioritization-logo.png\" alt=\"\" \/>\n          <\/span>\n          <p class=\"lead\">Move Down<\/p>\n          <h3 class=\"l4-heading\">Resource Management<\/h3>\n          <p>For teams balancing demand with capacity so the right people can focus on the work that matters most.<\/p>\n          <a class=\"tertiary alt sp-journey__cta\" href=\"\/lp\/resource-management\/\">Learn more<\/a>\n        <\/div>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/section> \n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":26206,"featured_media":0,"parent":11925,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-37763","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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