New Product Development
Faster to market. Aligned R&D. Proven returns.
Planview’s new product development solution sits above the tools where work happens, bringing R&D investments, capacity, cross-discipline dependencies, and in-market outcomes into one connected model. So product organizations can decide quickly, execute as one, and prove what every R&D investment delivered.
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The roadmap outruns capacity. Can you prove which bets are worth backing?
Most R&D organizations have more roadmap than capacity. The hard part is not generating ideas; it’s deciding which bets get scarce engineering talent, and proving the call was right. Without that evidence, high-value programs wait while low-value programs consume capacity, launch windows slip, and the next round of bets is made just as blindly. In long-cycle product organizations, the gap between the program that was funded and the outcome it promised can outlast the leadership that approved it.
Every board and CFO conversation returns to three questions: Which programs should we fund, accelerate, or kill? Do we have the capacity to deliver what we committed? What did the last round of R&D investment actually return?
Planview closes the gap. It sits above the systems where development happens, bringing every program, investment, and resource into one connected model — with AI-driven trade-off modeling to pressure-test which programs to back, cross-discipline dependency mapping to catch where programs break down before integration, and outcome tracing that proves what every R&D investment returned.
Customer Stories
Faster bets. Aligned R&D. Proof from the organizations that have it.
95% reduction in manual reporting
Thermo Fisher Scientific implemented Planview as the standardized single source of truth across the vast majority of the R&D organization.
“By having a significant portion of the company using Planview, the opportunities for identifying gaps have accelerated. This enables us to solve challenges faster and also creates opportunity.”
Senior Portfolio and Program Management Analyst, Thermo Fisher Scientific
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Six signs the roadmap is bigger than your capacity, and you can’t prove which bets to cut.
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The CFO challenges R&D as a percentage of revenue, and the defense is built on reputation, not numbers.
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NPI commitments are made against engineering capacity that does not exist once sustaining work and compliance obligations are counted.
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Hardware, software, firmware, and regulatory teams only meet at integration, when the cost of any change has already multiplied.
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Programs that should have been stopped at gate one are still consuming capacity at gate three.
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Launch windows close while the portfolio is still being reprioritized.
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AI is accelerating design and engineering work with no view of strategic priorities, capacity, or accountability for outcomes.
The gap between what R&D consumes and what it can prove it returned is the number the CFO asks for first and the pipeline answers last. Watch an on-demand demo and see how product organizations close it with roadmaps aligned to real capacity, Stage-Gate decisions made on benefit and risk, and constraints surfaced before they cost a launch window.
Analyst Recognition
The analysts who define the portfolio management category name us a Leader, year after year
3,000+
customers across the globe
3.1M
users on the Planview Platform
45%
of the Fortune 100 trust Planview
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Peer Reviews
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See how Planview aligns R&D investment, capacity, and cross-discipline execution in one model — so product leaders can get the right products to market faster and prove what every pipeline bet returned.
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How Planview helps
Your Challenge
- Roadmaps that outrun capacity
- A defensible no is hard to make
- Disciplines on different clocks
- Planning lives between the tools
- ROI you can’t prove until it’s too late
The problem
Roadmaps are committed before real engineering capacity is visible. Sustaining work, compliance obligations, and technical debt absorb capacity that the roadmap never accounted for. By the time the constraint surfaces, launch windows have already closed.
What it costs you
- Missed launch and design-win windows that will not recur. In markets with multi-year opportunity cycles, timing is the investment
- Engineering capacity stays locked on past-market programs while higher-value bets wait for resources that are not coming
- The CFO challenges R&D as a percentage of revenue, and there is no answer beyond last cycle’s output volume
How Planview delivers
- Capacity-aware roadmap planning: Commit to what engineering can actually deliver, with full visibility into demand, supply, and competing constraints before promises are made.
- Real-time scenario planning: Model trade-offs in hours. Commit with evidence, not guesswork.
- Demand intake standardization: One process for all R&D intake, so capacity decisions are made against a complete and consistent picture.
Product portfolio management software capabilities
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Rank, analyze, shift, and balance the product mix, optimizing resources and improving profitability.
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R&D Project Ranking
Increase R&D productivity by scoring competing investments with objective, repeatable criteria based on quantitative factors such as ROI and qualitative factors such as strategic fit, impact, and risk.
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What-If Scenarios
Evaluate multiple scenarios reflecting different business conditions to respond quickly and take advantage of market shifts.
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Product Portfolio Valuation
Determine the most profitable product portfolio that delivers the highest ROI throughout the product lifecycle.
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Revenue Optimization
Increase revenue by consistently selecting winning products, eliminating time wasted on lower value initiatives.
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Portfolio Visualization
Get complete visibility into the product portfolio and easily deliver executive reports needed to run the business.
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Create and communicate complex product and technical roadmaps with the push of a button.
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Product Roadmaps
Visualize and communicate the outcomes and understand impacts for key launch dates – increasing awareness and improving proactive decision-making for all stakeholders in the product commercialization process.
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Component Roadmaps
Connect product component roadmaps to cross-functional resources, investments, outcomes, milestones, and financials required to realize strategies.
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Technology Roadmap
Connect technology investment plans to outcomes; Visualize dependencies, mitigate risks, and confirm priorities to successfully deliver smart, connected products and associated services.
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Integrated Roadmaps
Examine the dependencies between the product roadmap and the technology, platform, project, and services components required to enable, launch, and evolve smart, connected products.
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Centralize all the data and processes you use to identify, prioritize, and manage products and projects to gain a competitive advantage.
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Planview.Me
Engage in a visually immersive, actionable, and personalized Planview Platform experience. Create unique views based on status, progress, and other data-oriented use cases you need to pinpoint where to focus, issues to address, and risks to mitigate. Take action, investigate, respond, and react with a single click inside a single curated view.
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Product Portfolio Mix
Achieve your financial and strategic targets by evaluating and comparing multiple scenarios to ensure the best portfolio mix.
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Portfolio Risk Analysis
Visualize the portfolio mix and balance to determine what changes, if any, should be made to properly align with risk tolerance.
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R&D Financials
Increase R&D productivity and financial impact by assessing actuals and variances against what was planned or budgeted via an integrated system.
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Capex/Opex Categorization
Plan, identify and track CapEx and OpEx work costs for each program, project, or product in the portfolio.
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Reporting & Analytics
Eliminate spreadsheets, manual processes, and bad data. Get configurable workflows plus out-of-the-box reports and KPIs.
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Generate and collaborate on innovative ideas for new products.
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Product Ideation
Quickly and efficiently evaluate, score, prioritize, and advance the most promising ideas.
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Voice of Customer
Capture the voice of the customer and collaborate on the most innovative ideas.
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Customer Requirements
Capture customer requirements to fuel innovative ways to improve customer experience.
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Market Insights
Map your product portfolio toward success using insights into product development industry trends, challenges, and risks.
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Mobile-Enabled Innovation
Capture inspiration in real-time, access challenges, post ideas, vote, comment, collaborate, or perform other user activities on the go.
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Ensure you have the right people with the right skills available when they are needed.
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Role-Based Planning
Forecast resource availability to guarantee the right resources with the right skills are available.
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Multi-Project Allocation
Track and manage aspects that impact potential allocation to projects (role, skill, region, cost rate, certification, and area of interest) to grow resource experience and improve employee retention.
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Resource Utilization
Resolve resource overloads before they delay product launches using effective resource management tools.
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Forecast Capacity Requirements
Ensure programs, investments, and staffing levels are balanced against capacity, taking dependencies into account to avoid costly decisions resulting in duplicate efforts or rework.
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Real-Time Resource Views
Spot potential resource conflicts and gaps where human and production resources are needed to ensure that what matters most can be completed.
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Embrace multiple ways of working to speed time-to-market and ensure on-time product delivery.
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Gated Process Automation
Accelerate development projects and rapidly deliver the most innovative, profitable, and differentiated products – on time and on budget. Decrease cost by killing projects earlier in the commercialization process.
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Project Management
Deliver new product development projects, on time and on budget, with gated project management software.
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Agile Stage Gate Model
Support team working preferences with hybrid execution, combined with the project and portfolio visibility needed to synchronize delivery of what is most important.
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Project Team Delivery
Enable project team members to work the way they work best with productivity-focused workspaces that include document management and integrated communication tools.
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Agile Team Delivery
Empower Agile teams to visualize, prioritize and plan their work activities aligned to strategic priorities using Kanban boards that match their preferred work methodology and processes.
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Project Risks and Changes
Catalog and manage all changes, risks, and issues that arise during the lifetime of a project via configurable approval lifecycles for scope management, auditing, and continuous improvement purposes.
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Stage Gate Process Dashboards
Clearly visualize the stage of every project and utilize embedded dashboards to simplify and speed gate meetings.
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Streamline key lifecycle stage processes with access to the right data and collaboration.
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Product Launch Planning
Consistently hit product launch windows by ensuring everyone from marketing to legal and from sales to supply chain has completed their part of the process.
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Product Catalog
Analyze performance data to make trade-off decisions regarding which products to develop, enhance, or sunset.
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Product End of Life
Streamline end-of-life processes including product post-mortems, financial transitions, and other workflow tools required to pull a product from market and apply lessons learned.
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Planview Copilot
Planview Copilot empowers employees from the team room to the board room with access, connection, and visibility into your organization’s data and the insights hidden within. Converse with and question your data using natural language to glean insights, derive recommendations based on best practices, and inform strategic decisions.
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Optimizations & Simulations
Unlock scenario planning and dive into a realm of ‘what-if’ scenarios and trade-off analyses. Explore multiple avenues to pinpoint the most efficient and effective allocation of your capital and capacity for peak performance and strategic success.
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AI Help
Unlock assistance on-demand with AI Help. Transform your Planview Platform experience with the AI Help in-app interface, providing plain text answers to your questions. Access thousands of pages of customer success center help articles and other product- or solution-specific documentation without ever leaving your screen.
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Sentiment Analysis
Understand whether a product, project, or work item is truly on track by analyzing the emotional tone and sentiments of comment and status text as well as computational linguistics behind aggregated comments over time. Use the sentiment scores to reveal positive, neutral, or negative insights and make plan or work pivots before delivery is impacted.
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Explore more New Product Development resources
eBook
The Essential Buyer’s Guide for Product Portfolio Management Solutions
Webinar
Accelerating Product Innovation: The AI-Advantage in New Product Development
Webinar
Adapting in Uncertainty: Best Practices for Effective Product Portfolio Management
eBook
8 Practices of High-Performing Product Development Teams
eBook
How to Prioritize New Product Development Projects: The Dos and Don’ts
eBook
The Product Development Metrics Playbook: A Measurement Framework for Leaders
See Planview in action
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Contact usThe right solution for every function
See how Planview supports your function
Research & Development (R&D)
R&D leaders use Planview to govern R&D investment with full capacity visibility, connect every program to the outcome it was funded to produce, and give the board the evidence to fund the next cycle.
Department & Division PMOs
Divisional and department PMOs use Planview to connect local priorities to enterprise strategy, govern delivery across methodologies, and give their division leadership the visibility it needs without disrupting the teams doing the work.
Enterprise PMO (EPMO)
EPMO leaders use Planview to align investment priorities across the enterprise, coordinate delivery across business units, and prove what the portfolio returned, not just what it spent.
Frequently Asked Questions
New product development (NPD) is the end-to-end process of taking a product from idea to market: generating product ideas, validating them, designing and engineering the product, and bringing a new product to market. It is guided by a product development strategy that spans every function a product team touches, from R&D and design to marketing and supply, and applies whether the output is physical, software, or both. Done well, it is a source of competitive advantage.
Planview gives product and R&D teams one connected model for new product development, linking strategy, product roadmaps, capacity, and execution so it brings the right products to the market faster.
The stages of new product development take an idea from concept to launch and beyond, commonly described in seven stages:
1. Idea generation: capture product ideas from market research, customers, and internal teams.
2. Idea screening: filter concepts against strategy, feasibility, and expected return.
3. Concept development and testing: shape product concepts and validate them with customer feedback.
4. Business analysis: model demand, cost, and the business case.
5. Product design and development: engineer the product, confirm technical feasibility, and refine user experiences.
6. Market launch: coordinate the product launch and go-to-market.
7. Post-launch review: track performance and feed product improvements back into the roadmap.
Planview supports every stage in one system, with Stage-Gate® (also called phase-gate) governance, capacity-aware planning, and roadmaps that stay current as concepts move toward launch.
The best new product development software connects strategy, roadmaps, capacity, and execution in one model instead of stitching together point tools. When evaluating new product development software solutions, the strongest new product development management software and product innovation software share these traits:
- Stage-Gate® project management software (also called phase-gate) to standardize and automate the new product development process
- Capacity-aware roadmaps that match commitments to real engineering capacity
- Data-driven prioritization across the product portfolio
- Cross-discipline dependency visibility for hardware, software, and firmware
- Product development workflow software and lifecycle tracking from concept to launch
Product lifecycle management (PLM) software manages product design and engineering data; strong product development management and R&D management software sits above PLM, ERP, and execution tools rather than replacing them, governing the portfolio from idea to launch. Planview delivers this with cross-discipline dependency mapping through the Planview Connected Work Graph, so teams keep their tools and leaders get one view.
Product portfolio management is the practice of managing a company’s full mix of products as one overall portfolio rather than a set of individual products, ensuring that the product portfolio stays aligned to business strategies and delivers the best return. Effective product portfolio management balances investment across the product line, retires or improves underperformers, and keeps the mix aligned to where the market is going. Where product management focuses on a single product, product portfolio management focuses on the whole. The objectives of product portfolio management are to maximize value, balance risk, and keep products aligned to strategy.
Planview gives product leaders a live view of the entire product portfolio across value, cost, risk, and roadmap, so they can fund the right mix and prove portfolio performance.
Product portfolio management software gives product leaders one place to plan, prioritize, and track the entire product portfolio. The best product portfolio management tools provide:
- Product portfolio planning and scenario analysis across the mix of products
- A portfolio roadmap and product roadmaps that update as priorities change
- Capacity and resource visibility to allocate resources to the highest-value products
- Stage-Gate® governance and portfolio performance tracking
- Integration across PLM, ERP, and engineering systems
For teams managing innovation pipelines, new product portfolio management software and project portfolio management for product innovation bring NPD and delivery into one view. In Planview’s 2025 Strategy Execution Benchmark, organizations using strategic and project portfolio management tools reported good-to-excellent visibility into execution (79% versus 66% of non-users) and exceeded revenue targets 1.6x more often.
Funding decisions sit with portfolio governance and leadership, informed by product managers who recommend where to invest. The portfolio is prioritized by scoring every product and concept against strategy, capacity, risk, and expected return, then allocating resources to the mix that delivers the most long-term value. The aim is to inform decisions with data rather than politics: backing the products aligned to business strategy and pausing those that are not, so the overall portfolio stays balanced across near-term wins and long-term bets.
Planview gives product managers and portfolio leaders what-if scenario analysis, powered by Planview Anvi, and one view of capacity and demand, so recommendations and decisions rest on evidence, not guesswork.
In hardware-software co-development, the most expensive conflicts surface at integration, after mechanical, electrical, and software teams have each committed to constraints the others did not plan for. The answer is not forcing every discipline onto one tool; it is visibility above the tools: a continuously updated map of where mechanical, electrical, software, firmware, regulatory, and supply commitments intersect.
Planview’s cross-discipline dependency mapping, through the Planview Connected Work Graph, surfaces these conflicts while they are still affordable to resolve, not at integration where they are not.
Planview connects strategy, product roadmaps, resource capacity, and execution so product and R&D teams accelerate time-to-market while keeping launches on track as priorities change. Teams perform long-range planning, prioritize the right work, automate the Stage-Gate® process, and surface risks before they cost a launch window.
Planview brings the entire product portfolio into one model that spans every product, program, investment, and dependency, with portfolio and product roadmaps that update as capacity and priorities shift. Product leaders use it to balance the mix of products, allocate resources to the highest-value work, and track portfolio performance against strategy.
Planview Anvi adds AI-driven scenario modeling and recommendations across the portfolio (see Anvi for Portfolio Management). For mixed and legacy stacks, toolchain-neutral integration governs the product portfolio without forcing migration.
Planview operates above existing development tools (PLM for design, ERP for financials, Jira for execution), pulling credible portfolio signals without requiring teams to migrate or standardize. Teams keep their tools; leaders get a consistent view above them, with bottleneck detection, cross-discipline dependency mapping, and investment-to-outcome traceability no single tool provides.